Credibility, Coherence, Context.
We are committed to being transparent in our messaging and minimizing opportunities for misunderstanding, thus building our client’s trust as well as the trust of their audience. Our collaborative approach about when, how and what to communicate enhances brand reputation and transforms awareness into action.
- In the last 3 years, our team has designed and executed PA/PR programs for more than $1 billion in real estate developments, high-profile national and local initiatives, and complex policy issues.
- Our re-branding program enabled one client to leverage its existing reputation and successfully launch a new brand identity with a strong media program and event production.
- Recent efforts for one client resulted in an increase of more than 450% in social media reach over just a one-month period which boosted online sales more than 125%.
- Our efforts have generated more than $1.5 million publicity value for select clients in the last 2 years.
- Our team has produced or promoted dozens of events over the last three years, with a total attendance of more than 2 million people.
Our strategy is to always be respectful and professional in our interactions, and we are always vigilant in distributing information that is correct, even when what we know may be incomplete.
CRISIS AND ISSUE MANAGEMENT
Our Crisis Contingency training helps clients identify and prepare for likely challenges beforehand, preventing problems from becoming crises and mitigated the impact of crises on our clients’ reputations.
CORPORATE SOCIAL RESPONSIBILITY
We work with our clients to develop CSR plans that make sense for them and for their CSR partners in terms of the story they want to tell. Our successful CSR programs have yielded significant media exposure, new marketing networks and new brand awareness among key audiences.
REPUTATION AND BRAND
A good reputation is a precious commodity that is hard to earn and easy to squander. That’s why our execution of every initiative aims to build legitimate relationships between you and your audiences while thoughtfully managing transitions and earning support.
Social media makes everyone a reporter, and it’s a powerful platform to share experiences. We help our clients earn the right kind of attention, share experiences and engage their audiences in conversation by creating an authentic voice.
PUBLIC RELATIONS AND MEDIA SERVICES
Our experience with the press, thoughtful preparation, and ability to help our clients create interesting stories are key to both our success and that of our clients. We also help our clients plan and prepare with proven media training.
StandPoint manages communications an overall planning for high-profile events, including major press announcements, public festivals and facility openings. We develop outreach programs through traditional media and interactive strategies that build awareness, reach key audience and create action.
Our team understands the importance of developing and supporting leaders within any organization. We have conducted group and individual leadership training with many organizations, both in the private and public sectors, as part of our suite of training programs.
We work to develop strategic messages and real-world scenarios that help our clients communicate clearly and powerfully, with the understanding that thoughtful preparation and careful execution are the keys to success.
Our principal, Mack Bradley, has been an effective media spokesperson across multiple media platforms for several clients in numerous sectors. Our clients know they can trust us with their most precious asset—their reputation.
An accomplished trainer and speaker, Mack has conducted media training for hundreds of participants in North America and Europe in various industries, including crisis and emergency risk communications training to prepare Missouri to respond to chemical, biological, radiological or nuclear threats.